Swiphtaece ---> White space: empty space on a page to bring attention to key information. Doesn't always have to be white.
Refsinsas ---> Sans serif: Font which has letters without flicks and without stylised endings. Helps text to stand out more - billboards, for example, need it because they are far away.
Ilaedgn ---> Leading: Space between lines of text on a page.
Gknenri ---> Kerning: Space between letters on a page.
Dlbee ---> Bleed: Space between images on a page. Draws focus to images.
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