Swiphtaece ---> White space: empty space on a page to bring attention to key information. Doesn't always have to be white.
Refsinsas ---> Sans serif: Font which has letters without flicks and without stylised endings. Helps text to stand out more - billboards, for example, need it because they are far away.
Ilaedgn ---> Leading: Space between lines of text on a page.
Gknenri ---> Kerning: Space between letters on a page.
Dlbee ---> Bleed: Space between images on a page. Draws focus to images.
Monday 27 June 2016
Monday 20 June 2016
LO1: Analysis of Existing Graphic Design Work
Y Not Festival
Poster
Flyer
Ticket
Purpose
The purpose of this promotional package for the Y Not Festival is to promote the festival itself, and therefore sell tickets for it. I know this because the poster and flyer include the names of the main artists attending the festival in large text, as well as all of the other artists in smaller text - people looking at the posters will recognise their favourites and want to attend the event.
Format
Inside the package I am looking at is a poster, a flyer and a ticket for the Y Not Festival. The posters would be seen stuck on walls and windows around the county of Derbyshire (where the festival is held), whereas the smaller flyer would be seen on things like lamp posts. Electronic versions of these posters and flyers would also be found on various different websites as advertisements. Displaying the posters and flyers online as well as in towns and cities means that the festival gets more publicity and lots of different people learn about the festival. This means that more money is generated as more people will be encouraged to actually go.
Content
In terms of colours used, both the poster and flyer denote inoffensive and light colours, such as pastel blues, greens and yellows. Also, at the top of all three of the items in the above package, the Y Not Festival logo is denoted at the top in a large size. In terms of leading, denoted is a considerable gap between lines of text containing the band names on both the poster and flyer, and this in turns leads to a fair amount of white space.
Style
The connotations of the light, pastel colours of the poster and flyer are a summery and laid-back feel. This relates to the target audience of young people aged 13-25 as summer will be something they look forward to as a break and a good time. The Y Not Festival logo at the top of each item in the package has been placed there, in a large size, to reinforce the name of the festival so it will stick in viewers' minds. In addition, the way the logo is composed of little lightning bolts and stars connotes excitement and energy, relating once again to a young audience. Finally, the relatively large leading (line spacing) and white space contributes to the chilled-out feel of the poster, as it isn't too overcrowded and busy, allowing the reader to focus on the key artists and information without feeling bombarded.
Layout
The layout here for the poster and flyer is pretty much the same; the large "Y Not Festival" logo is positioned at the top, the names of the headline acts are below that, and then the rest of the acts are below that in smaller font. These names make up the middle sections. Also, at the bottom of both, there is the hashtag "#SUMMERISCOMING", and on the poster there is a link to the Y Not Festival website. This is a logical order for promotional content like this, and you will usually see posters laid out this way. This because the top of the page catches the reader's eye first, where the festival logo is, so the festival's name will stick in the reader's head. Then the artists and bands at the event are displayed, because this is how the readers will decide if they want to go to the event. Finally, external links such as social media and web addresses, as well as ticket information, are displayed at the bottom of the page when the reader's interest has been captured.
Looking at the poster, the background colour is a light, creamy colour, while the text in the foreground is a mix of turquoise and black. This gives the poster mainly an inoffensive feel, while the black colour makes the poster stand out more and look bolder. In addition, there is a thin purple-and-orange border around the artists' names, adding even more colour and interest to the poster.
The flyer uses similar inoffensive and summery colours - the background is a light blue with a yellow circle in the middle, while the foreground text is coloured black, blue and pink. You can see that it has a similar theme to the poster, just with different colours - an example of the Y Not Festival's house style. The yellow circle in the background acts as a border for the names of the artists, attracting the reader's eyes straight to them.
Target audience
I believe that the target audience for this festival is primarily male, aged 13-25. I think the audience is primarily male because the headline artists at the event are mainly rock bands composed of males, with one rapper there too. Artists like these usually have a majority male following, but there would be some females there too, because the artists are mainstream and known worldwide. The reason I think the target age is 13-25 is because the colours used connote a summery, laid-back and chilled out feel. The colours, as well as these themes, are inoffensive and there is nothing which tells us the festival is for adults only. Also, the mainstream nature of the artists at the concert mean they will have a lots of young followers. These young people would see the band members as "ideal selves", meaning they look up to them - therefore, the concert would need to be appropriate for a younger audience of under 18s.
The spending power of people going to this concert would be A, B and C1, based on the National Readership Survey's demographic categories. This is upper middle class, middle class and lower middle class - i.e. people with a fair amount of disposable income. They would need this because the concert isn't cheap to go to - you can see that the ticket above costs £99.50.
Regulatory bodies
The Advertising Standards Authority (ASA) is the regulatory body that regulates adverts and promotional material - therefore, their rules apply to all of the posters and flyers seen here. The ASA states that advertisements must not contain any harmful, offensive or misleading content, which is why there isn't any in the poster and flyer for the Y Not Festival. The poster and flyer also don't contain anything like this because they need to be shown in the busiest public places, in order for the festival to gain publicity - this means that all age ranges will be able to see it. There cannot be any inappropriate content there for young viewers.
An example of something that could have been glorified in the poster/flyer (but isn't) is alcohol - this is something which is consumed at festivals all the time, in large amounts. But this would not be allowed to be shown on the poster/flyer because it is not suitable for under 18s.
In terms of copyright, the band logos and names, as well as the event name, would need to be copyrighted. This means that all of the bands at the event would get paid royalties (a sum of money for participation or use of content), with the headline acts getting the most money. In addition, the house style of the event (colour schemes and logos) would need to be copyrighted.
The purpose of this promotional package for the Y Not Festival is to promote the festival itself, and therefore sell tickets for it. I know this because the poster and flyer include the names of the main artists attending the festival in large text, as well as all of the other artists in smaller text - people looking at the posters will recognise their favourites and want to attend the event.
Format
Inside the package I am looking at is a poster, a flyer and a ticket for the Y Not Festival. The posters would be seen stuck on walls and windows around the county of Derbyshire (where the festival is held), whereas the smaller flyer would be seen on things like lamp posts. Electronic versions of these posters and flyers would also be found on various different websites as advertisements. Displaying the posters and flyers online as well as in towns and cities means that the festival gets more publicity and lots of different people learn about the festival. This means that more money is generated as more people will be encouraged to actually go.
Content
In terms of colours used, both the poster and flyer denote inoffensive and light colours, such as pastel blues, greens and yellows. Also, at the top of all three of the items in the above package, the Y Not Festival logo is denoted at the top in a large size. In terms of leading, denoted is a considerable gap between lines of text containing the band names on both the poster and flyer, and this in turns leads to a fair amount of white space.
Style
The connotations of the light, pastel colours of the poster and flyer are a summery and laid-back feel. This relates to the target audience of young people aged 13-25 as summer will be something they look forward to as a break and a good time. The Y Not Festival logo at the top of each item in the package has been placed there, in a large size, to reinforce the name of the festival so it will stick in viewers' minds. In addition, the way the logo is composed of little lightning bolts and stars connotes excitement and energy, relating once again to a young audience. Finally, the relatively large leading (line spacing) and white space contributes to the chilled-out feel of the poster, as it isn't too overcrowded and busy, allowing the reader to focus on the key artists and information without feeling bombarded.
Layout
The layout here for the poster and flyer is pretty much the same; the large "Y Not Festival" logo is positioned at the top, the names of the headline acts are below that, and then the rest of the acts are below that in smaller font. These names make up the middle sections. Also, at the bottom of both, there is the hashtag "#SUMMERISCOMING", and on the poster there is a link to the Y Not Festival website. This is a logical order for promotional content like this, and you will usually see posters laid out this way. This because the top of the page catches the reader's eye first, where the festival logo is, so the festival's name will stick in the reader's head. Then the artists and bands at the event are displayed, because this is how the readers will decide if they want to go to the event. Finally, external links such as social media and web addresses, as well as ticket information, are displayed at the bottom of the page when the reader's interest has been captured.
Looking at the poster, the background colour is a light, creamy colour, while the text in the foreground is a mix of turquoise and black. This gives the poster mainly an inoffensive feel, while the black colour makes the poster stand out more and look bolder. In addition, there is a thin purple-and-orange border around the artists' names, adding even more colour and interest to the poster.
The flyer uses similar inoffensive and summery colours - the background is a light blue with a yellow circle in the middle, while the foreground text is coloured black, blue and pink. You can see that it has a similar theme to the poster, just with different colours - an example of the Y Not Festival's house style. The yellow circle in the background acts as a border for the names of the artists, attracting the reader's eyes straight to them.
Target audience
I believe that the target audience for this festival is primarily male, aged 13-25. I think the audience is primarily male because the headline artists at the event are mainly rock bands composed of males, with one rapper there too. Artists like these usually have a majority male following, but there would be some females there too, because the artists are mainstream and known worldwide. The reason I think the target age is 13-25 is because the colours used connote a summery, laid-back and chilled out feel. The colours, as well as these themes, are inoffensive and there is nothing which tells us the festival is for adults only. Also, the mainstream nature of the artists at the concert mean they will have a lots of young followers. These young people would see the band members as "ideal selves", meaning they look up to them - therefore, the concert would need to be appropriate for a younger audience of under 18s.
The spending power of people going to this concert would be A, B and C1, based on the National Readership Survey's demographic categories. This is upper middle class, middle class and lower middle class - i.e. people with a fair amount of disposable income. They would need this because the concert isn't cheap to go to - you can see that the ticket above costs £99.50.
Regulatory bodies
The Advertising Standards Authority (ASA) is the regulatory body that regulates adverts and promotional material - therefore, their rules apply to all of the posters and flyers seen here. The ASA states that advertisements must not contain any harmful, offensive or misleading content, which is why there isn't any in the poster and flyer for the Y Not Festival. The poster and flyer also don't contain anything like this because they need to be shown in the busiest public places, in order for the festival to gain publicity - this means that all age ranges will be able to see it. There cannot be any inappropriate content there for young viewers.
An example of something that could have been glorified in the poster/flyer (but isn't) is alcohol - this is something which is consumed at festivals all the time, in large amounts. But this would not be allowed to be shown on the poster/flyer because it is not suitable for under 18s.
In terms of copyright, the band logos and names, as well as the event name, would need to be copyrighted. This means that all of the bands at the event would get paid royalties (a sum of money for participation or use of content), with the headline acts getting the most money. In addition, the house style of the event (colour schemes and logos) would need to be copyrighted.
Guns 'N' Roses
Poster
Flyer
Tour T-shirt
Ticket
Purpose
The purpose of this promotional package for different Guns N' Roses tours is to promote, entertain and to sell products. The poster, flyer and T-shirt all promote upcoming concerts of theirs as they contain the name of the band and hit songs. People will recognise these things and then want to go to the concert, therefore selling tickets. The T-shirt also has an entertainment value, as fans of the band would feel good wearing it.
Format
Inside this package I have put together is a poster, flyer, T-shirt and ticket, all for different Guns N' Roses gigs and concerts. The posters and flyers would be seen on walls, in windows and on lamp posts around the city where they were playing leading up to the date - but not shown online, as the internet wasn't around for the dates of these gigs. The T-shirt provides another place for the concert to be advertised - on someone's body. This means that the concert and band could be advertised even outside the bounds of the city they were playing in, meaning that many people would know about the concert, and new people could learn about the band. This would have been useful for the band because it would have given them maximum publicity at the time, meaning they made more money from concerts and albums and gained new fans.
Content
On the flyer and poster here, a wide shot at eye-level is the type of photograph denoted in both cases. The photos just show all of the band together, and not much else. Also, the typography used on all four items in my package is mainly serif, as there are little flicks denoted at the ends of letters in most of the words you see. You can see this most prominently on the T-shirt, where all of the text is heavily styled. In addition, there is very little kerning (space between letters) denoted on the poster and flyer, in an attempt to fit as much information as possible on the promotion.
Style
The connotations of the wide shots of the band on the poster and flyer are a no-nonsense, striking approach from the band. They show the viewers of the material exactly what they are going to get; there are no special angles or props used, or effects applied. Next, the connotations of the serif typography are energy, excitement and something out-of-the-ordinary; the fact that the text isn't totally plain shows that the band isn't boring and mundane. Finally, the small amount of kerning on the poster and flyer connotes intensity and vigour, traits which are synonymous with rock and roll bands. It also allows the poster to contain all of the information needed, as words don't take up too much room.
Layout
On the poster, the band name "Guns N' Roses" is displayed at the top, an image of them is displayed in the middle section and concert information is displayed beneath it. This represents classic poster layout. On the flyer, the date replaces the band name at the top, which is instead placed underneath the image of the band. There are no website addresses and there is no social media information on any of the Guns N' Roses promotional material because the internet wasn't around at the time.
Looking at the poster, the background colour is black while the text colour in the foreground is a vibrant orange. This makes the text stand out and appear eye-catching, which is good for getting publicity. The image has a light colour and is positioned in the middle. It is bordered above and below by the black background, also making this image stand out. There is not too much white space as the poster is filled with a combination of large serif and sans serif typography, plus the image.
Moving on to the flyer, the colour scheme is quite different to that of the poster. The background colour is a very light yellow, while the text in the foreground is either black or highlighted in black. This black highlighting brings the reader's attention to the important information. The image is similarly positioned in the middle, and is bordered top and bottom by the black of the highlighted text. There is more white space on the flyer than on the poster, but the flyer just doesn't look as good because it lacks colour and style. It is not particularly attractive to look at.
Target audience
At the time of these Guns N' Roses concerts, rock and roll was a more mainstream genre and it was enjoyed by a younger audience than it is now. So at the time, the target audience for the promotional material would be males aged 18-30 and I think they would have had spending power in the categories B, C1 and C2. The reason I say that this is the target audience is because of the photos of the band; the members are all male and are displaying stereotypically male characteristics, such as uncompassionate faces and "cool" poses. These people would be ideal selves for male fans of ages 18-30. There are also images of guns and skulls on the concert T-shirt, which are objects with stereotypically male connotations.
Furthermore, I think the spending power of the audience would be middle class, lower middle class and skilled working class (slightly lower than for the Y Not Festival) because rock and roll was typically a more working class type of music - however, the concert still required a fair amount of disposable income. The ticket in the package above has a price of $10, which is low in comparison to the Y Not Festival.
Regulatory bodies
There is no harmful, offensive or misleading content in this promotional package, because the ASA guidelines say that it is not allowed. There is also no content like this because the material would need to be seen in public places in order to get publicity for the event. There are people of all ages present in public places, so the material needs to be appropriate for everyone.
There could have been many adult themes glorified in the promotional material here that are not allowed to be shown. Things like alcohol, cigarettes and drugs are commonplace among an adult rock and roll audience, and these things would certainly be used at a concert, but this is not allowed to be advertised on a promotional poster or flyer - it would not be good for under 18s.
The things in the package that would have been copyrighted are the band name (Guns N' Roses) and the name of their hit song and album seen on the poster. Since it is not a festival, there are not hundreds of bands to give copyright protection, and also, royalties would not be given out as it is Guns N' Roses' own concert, rather than an externally organised gathering of many bands.
The purpose of this promotional package for different Guns N' Roses tours is to promote, entertain and to sell products. The poster, flyer and T-shirt all promote upcoming concerts of theirs as they contain the name of the band and hit songs. People will recognise these things and then want to go to the concert, therefore selling tickets. The T-shirt also has an entertainment value, as fans of the band would feel good wearing it.
Format
Inside this package I have put together is a poster, flyer, T-shirt and ticket, all for different Guns N' Roses gigs and concerts. The posters and flyers would be seen on walls, in windows and on lamp posts around the city where they were playing leading up to the date - but not shown online, as the internet wasn't around for the dates of these gigs. The T-shirt provides another place for the concert to be advertised - on someone's body. This means that the concert and band could be advertised even outside the bounds of the city they were playing in, meaning that many people would know about the concert, and new people could learn about the band. This would have been useful for the band because it would have given them maximum publicity at the time, meaning they made more money from concerts and albums and gained new fans.
Content
On the flyer and poster here, a wide shot at eye-level is the type of photograph denoted in both cases. The photos just show all of the band together, and not much else. Also, the typography used on all four items in my package is mainly serif, as there are little flicks denoted at the ends of letters in most of the words you see. You can see this most prominently on the T-shirt, where all of the text is heavily styled. In addition, there is very little kerning (space between letters) denoted on the poster and flyer, in an attempt to fit as much information as possible on the promotion.
Style
The connotations of the wide shots of the band on the poster and flyer are a no-nonsense, striking approach from the band. They show the viewers of the material exactly what they are going to get; there are no special angles or props used, or effects applied. Next, the connotations of the serif typography are energy, excitement and something out-of-the-ordinary; the fact that the text isn't totally plain shows that the band isn't boring and mundane. Finally, the small amount of kerning on the poster and flyer connotes intensity and vigour, traits which are synonymous with rock and roll bands. It also allows the poster to contain all of the information needed, as words don't take up too much room.
Layout
On the poster, the band name "Guns N' Roses" is displayed at the top, an image of them is displayed in the middle section and concert information is displayed beneath it. This represents classic poster layout. On the flyer, the date replaces the band name at the top, which is instead placed underneath the image of the band. There are no website addresses and there is no social media information on any of the Guns N' Roses promotional material because the internet wasn't around at the time.
Looking at the poster, the background colour is black while the text colour in the foreground is a vibrant orange. This makes the text stand out and appear eye-catching, which is good for getting publicity. The image has a light colour and is positioned in the middle. It is bordered above and below by the black background, also making this image stand out. There is not too much white space as the poster is filled with a combination of large serif and sans serif typography, plus the image.
Moving on to the flyer, the colour scheme is quite different to that of the poster. The background colour is a very light yellow, while the text in the foreground is either black or highlighted in black. This black highlighting brings the reader's attention to the important information. The image is similarly positioned in the middle, and is bordered top and bottom by the black of the highlighted text. There is more white space on the flyer than on the poster, but the flyer just doesn't look as good because it lacks colour and style. It is not particularly attractive to look at.
Target audience
At the time of these Guns N' Roses concerts, rock and roll was a more mainstream genre and it was enjoyed by a younger audience than it is now. So at the time, the target audience for the promotional material would be males aged 18-30 and I think they would have had spending power in the categories B, C1 and C2. The reason I say that this is the target audience is because of the photos of the band; the members are all male and are displaying stereotypically male characteristics, such as uncompassionate faces and "cool" poses. These people would be ideal selves for male fans of ages 18-30. There are also images of guns and skulls on the concert T-shirt, which are objects with stereotypically male connotations.
Furthermore, I think the spending power of the audience would be middle class, lower middle class and skilled working class (slightly lower than for the Y Not Festival) because rock and roll was typically a more working class type of music - however, the concert still required a fair amount of disposable income. The ticket in the package above has a price of $10, which is low in comparison to the Y Not Festival.
Regulatory bodies
There is no harmful, offensive or misleading content in this promotional package, because the ASA guidelines say that it is not allowed. There is also no content like this because the material would need to be seen in public places in order to get publicity for the event. There are people of all ages present in public places, so the material needs to be appropriate for everyone.
There could have been many adult themes glorified in the promotional material here that are not allowed to be shown. Things like alcohol, cigarettes and drugs are commonplace among an adult rock and roll audience, and these things would certainly be used at a concert, but this is not allowed to be advertised on a promotional poster or flyer - it would not be good for under 18s.
The things in the package that would have been copyrighted are the band name (Guns N' Roses) and the name of their hit song and album seen on the poster. Since it is not a festival, there are not hundreds of bands to give copyright protection, and also, royalties would not be given out as it is Guns N' Roses' own concert, rather than an externally organised gathering of many bands.
Glastonbury Festival
Poster
Flyer
Mug
Ticket
Purpose
The purpose of this promotional package for the Glastonbury Festival is to promote, sell tickets and entertain. The poster and flyer I have included here show names of artists at the festival in a colourful and exciting manner, to attract viewers to look at the material. Once they have seen it, it is likely they will recognise an artist they like, encouraging them to buy a ticket for the concert. The mug also provides entertainment because the buyer will enjoy using a mug with their favourite festival's name on it.
Format
This package that I have put together contains a poster, flyer, mug and ticket for different years of the Glastonbury festival. The posters and flyers would be seen around Glastonbury in the weeks leading up to the event, as well as on the internet, as banners and advertisement on different websites. Placing promotional material online like this is important for a festival like Glastonbury as would attract its target audience of ages 16-25 - they are the most avid users of the internet. In addition, the mug seen in the promotional package above would be bought at the festival itself. Then the family and friends of the person who bought the mug would know they had been to Glastonbury and might be encouraged to go themselves in the future. All of this means that Glastonbury can maximise publicity for the festival, because they a range of audiences will see their promotional material. This means more revenue and more long-term fans who might return year-on-year.
Content
In the poster, flyer and ticket, many vibrant colours are denoted - bright blues, reds, yellows, greens and pinks. This gives the overall posters a rainbow kind of look. However, the poster and flyer differ in terms of kerning, leading and white space. The poster has almost no gap betweens lines of text and no gap between letters, but the flyer has quite a lot of room between both. Next, looking at the mug, it has lots of white space - in fact, the whole mug is empty from content except for the line "I love Glastonbury".
Style
The connotations of the bright rainbow colours on the poster, flyer and ticket are freedom, excitement and fun. This shows to the viewer of the material that the concert is definitely not boring and would be a lot of fun - just what a young audience, primarily of ages 16-25, is looking for. The connotations of the small amount of kerning and leading on the main Glastonbury poster connotes that the concert is jam-packed full of artists and there won't be a spare minute, which fits the target audience because they will want to be occupied and using their energy wherever they go. On the other hand, the flyer has a large amount of kerning and leading due to it promoting one specific artist. It tells the audience where to go to find "Electric Punanny" and what time they are playing. Therefore, the kerning and leading here don't need to have connotations of being jam-packed and exciting - they need to be large, in order to be informative. Finally, the huge amount white space on the mug connotes that the phrase "I love Glastonbury" is the only important thing you need to know. It impacts the viewer of the mug and might make them look into what the festival is in more detail - they might wonder what is so good about it. This might then make them interested and want to go in future.
Layout
While the poster and flyer are different sizes and have different designs, the information is laid out in a similar way. The name of the festival "Glastonbury" is displayed at the top of both and the artist names are displayed in the middle sections, corresponding to promotional conventions that I have earlier discussed. The only difference is that at the bottom of the flyer, a location, a time of the event is displayed, as well as social media information. On the poster, there are only more artist names shown in the bottom section, probably the least well-known acts at Glastonbury that year.
Looking specifically at the poster now, the background colour is black, and the text in the foreground is in many colours, such as blue, red, yellow and green. This creates a vibrant, rainbow effect. The heading "Glastonbury" is designed in a way that it gets larger at either end and smaller in the middle, making it unique and striking. Also, a white line borders all of the text in the poster, making the information stand out and creating a contrast with all of the rainbow colours. There is a lot of text on this poster, meaning that there is no room for photos, and there is hardly any white space.
Moving on to the flyer, we can see a little more white space. This is because the flyer is only advertising one band rather than the many bands that the poster advertised. There is a very large border on this flyer too, made up of many patterns and bright colours such as pink, orange and green. This acts as a prominent frame for the artist's information, drawing attention to it. The background colour of this main section with the information on is black, meaning that the white and yellow text in the foreground looks bright and striking on top of it.
Target audience
I believe that the target audience for the Glastonbury festival is both genders in equal proportion of ages 16-25, with spending power in the categories A, B and C1. I think the audience would be both males and females because you can see from the poster that Glastonbury is full of mainstream acts, some of which will have male fans and some of which will have female fans. I also think that the target audience includes both genders because of the many colours on the poster and flyer - colours such as blue and red are stereotypically male colours, while colours like pink and yellow are stereotypically more female. Both genders are included. The colours also hint that the festival is suitable for under 18s - they are bright and happy colours, not dark and depressing. The mainstream nature of the artists, too, means that younger fans will want to come and see their ideal selves. However, I would say that only people of over 16 years are included in the target audience because Glastonbury involves things like camping out and alcohol. Obviously drinking is not allowed until 18, but it is probably okay for people of age 16 to be around it.
I think that the spending power of the audience would be ABC1 because the festival is very expensive to go to - the price on the example ticket above is £175! Therefore, only people with a large amount of disposable income would be able to afford to go, even though the acts at the festival would have fans of all demographic categories.
Regulatory bodies
There is no harmful, offensive or misleading content in this promotional package, because the ASA guidelines say that it is not allowed. There is also no content like this because the material would need to be seen in public places in order to get publicity for the event. There are people of all ages present in public places, so the material needs to be appropriate for everyone.
Based on the fact that this is a hugely popular festival annually, themes that could have been glorified if not for the ASA are alcohol and drugs. These things are always used by some people at festivals so they would definitely be at Glastonbury, but they are not allowed to be shown on any promotional material.
Finally, the things that would need to be copyrighted in this package are the names of the bands at the festival and the festival name itself. The bands would all get royalties for participation, with the headline acts making the most money. Also, the house style and design for the poster and flyer would need to be copyright protected to make sure it could not be stolen. Band logos would not need to be copyrighted because the content uses its own font for the band names.
The purpose of this promotional package for the Glastonbury Festival is to promote, sell tickets and entertain. The poster and flyer I have included here show names of artists at the festival in a colourful and exciting manner, to attract viewers to look at the material. Once they have seen it, it is likely they will recognise an artist they like, encouraging them to buy a ticket for the concert. The mug also provides entertainment because the buyer will enjoy using a mug with their favourite festival's name on it.
Format
This package that I have put together contains a poster, flyer, mug and ticket for different years of the Glastonbury festival. The posters and flyers would be seen around Glastonbury in the weeks leading up to the event, as well as on the internet, as banners and advertisement on different websites. Placing promotional material online like this is important for a festival like Glastonbury as would attract its target audience of ages 16-25 - they are the most avid users of the internet. In addition, the mug seen in the promotional package above would be bought at the festival itself. Then the family and friends of the person who bought the mug would know they had been to Glastonbury and might be encouraged to go themselves in the future. All of this means that Glastonbury can maximise publicity for the festival, because they a range of audiences will see their promotional material. This means more revenue and more long-term fans who might return year-on-year.
Content
In the poster, flyer and ticket, many vibrant colours are denoted - bright blues, reds, yellows, greens and pinks. This gives the overall posters a rainbow kind of look. However, the poster and flyer differ in terms of kerning, leading and white space. The poster has almost no gap betweens lines of text and no gap between letters, but the flyer has quite a lot of room between both. Next, looking at the mug, it has lots of white space - in fact, the whole mug is empty from content except for the line "I love Glastonbury".
Style
The connotations of the bright rainbow colours on the poster, flyer and ticket are freedom, excitement and fun. This shows to the viewer of the material that the concert is definitely not boring and would be a lot of fun - just what a young audience, primarily of ages 16-25, is looking for. The connotations of the small amount of kerning and leading on the main Glastonbury poster connotes that the concert is jam-packed full of artists and there won't be a spare minute, which fits the target audience because they will want to be occupied and using their energy wherever they go. On the other hand, the flyer has a large amount of kerning and leading due to it promoting one specific artist. It tells the audience where to go to find "Electric Punanny" and what time they are playing. Therefore, the kerning and leading here don't need to have connotations of being jam-packed and exciting - they need to be large, in order to be informative. Finally, the huge amount white space on the mug connotes that the phrase "I love Glastonbury" is the only important thing you need to know. It impacts the viewer of the mug and might make them look into what the festival is in more detail - they might wonder what is so good about it. This might then make them interested and want to go in future.
Layout
While the poster and flyer are different sizes and have different designs, the information is laid out in a similar way. The name of the festival "Glastonbury" is displayed at the top of both and the artist names are displayed in the middle sections, corresponding to promotional conventions that I have earlier discussed. The only difference is that at the bottom of the flyer, a location, a time of the event is displayed, as well as social media information. On the poster, there are only more artist names shown in the bottom section, probably the least well-known acts at Glastonbury that year.
Looking specifically at the poster now, the background colour is black, and the text in the foreground is in many colours, such as blue, red, yellow and green. This creates a vibrant, rainbow effect. The heading "Glastonbury" is designed in a way that it gets larger at either end and smaller in the middle, making it unique and striking. Also, a white line borders all of the text in the poster, making the information stand out and creating a contrast with all of the rainbow colours. There is a lot of text on this poster, meaning that there is no room for photos, and there is hardly any white space.
Moving on to the flyer, we can see a little more white space. This is because the flyer is only advertising one band rather than the many bands that the poster advertised. There is a very large border on this flyer too, made up of many patterns and bright colours such as pink, orange and green. This acts as a prominent frame for the artist's information, drawing attention to it. The background colour of this main section with the information on is black, meaning that the white and yellow text in the foreground looks bright and striking on top of it.
Target audience
I believe that the target audience for the Glastonbury festival is both genders in equal proportion of ages 16-25, with spending power in the categories A, B and C1. I think the audience would be both males and females because you can see from the poster that Glastonbury is full of mainstream acts, some of which will have male fans and some of which will have female fans. I also think that the target audience includes both genders because of the many colours on the poster and flyer - colours such as blue and red are stereotypically male colours, while colours like pink and yellow are stereotypically more female. Both genders are included. The colours also hint that the festival is suitable for under 18s - they are bright and happy colours, not dark and depressing. The mainstream nature of the artists, too, means that younger fans will want to come and see their ideal selves. However, I would say that only people of over 16 years are included in the target audience because Glastonbury involves things like camping out and alcohol. Obviously drinking is not allowed until 18, but it is probably okay for people of age 16 to be around it.
I think that the spending power of the audience would be ABC1 because the festival is very expensive to go to - the price on the example ticket above is £175! Therefore, only people with a large amount of disposable income would be able to afford to go, even though the acts at the festival would have fans of all demographic categories.
Regulatory bodies
There is no harmful, offensive or misleading content in this promotional package, because the ASA guidelines say that it is not allowed. There is also no content like this because the material would need to be seen in public places in order to get publicity for the event. There are people of all ages present in public places, so the material needs to be appropriate for everyone.
Based on the fact that this is a hugely popular festival annually, themes that could have been glorified if not for the ASA are alcohol and drugs. These things are always used by some people at festivals so they would definitely be at Glastonbury, but they are not allowed to be shown on any promotional material.
Finally, the things that would need to be copyrighted in this package are the names of the bands at the festival and the festival name itself. The bands would all get royalties for participation, with the headline acts making the most money. Also, the house style and design for the poster and flyer would need to be copyright protected to make sure it could not be stolen. Band logos would not need to be copyrighted because the content uses its own font for the band names.
Monsters of Rock Festival
Poster
Flyer
T-shirt
Ticket
Purpose
The purpose of this promotional package for the Monsters of Rock festival is to promote the festival, sell tickets for it and also entertain. I know this because this festival was a coming-together of the biggest rock and roll bands annually, so the event would want to make as much money as possible. The poster and flyer promote the names of the biggest artists at the event, meaning that people would be attracted to go, meaning more tickets would be sold. The T-shirt here provides the entertainment side of the package, because buyers will enjoy wearing it and showing their love for rock and roll.
Format
This promotional package contains a poster, a flyer and a ticket for Monsters of Rock festivals. Similar to the Guns N' Roses package that I analysed earlier, the posters would have been found on walls and in windows around Leicestershire (the area of the event) and the flyers would have been found on lamp posts, but they would not have been found electronically online (because the internet wasn't around when these concerts were done). However, at the time, the promotional material would have made sure that a large amount of people were aware of the concert. In addition, anyone wearing the T-shirt would have promoted the concert for future years wherever they went. All of this publicity, in turn, would have made money for the festival because people would have seen the names of their favourite artists and gone to the show.
Content
The colour scheme denoted for all of the above promotional material is clearly heavy blacks and reds. Also, the "Monsters of Rock" logo is always denoted at the top of the material, and is always done in thick capital letters. In terms of bleed (distance between images), it is quite large, as the different band logos are denoted quite spaced out around the poster and flyer. Finally, there is a lot of white space (or black space, in this case) on poster, flyer and T-shirt, which focuses the viewer's attention on the colour.
Style
The heavy red and black colour scheme of the poster, flyer and T-shirt has connotations of youth, energy, and rebellion. The target audience of young people aged 18-30 at the time would have liked this as they would have wanted to have a good time and escape anything bad in their lives for a while. The logo in thick capital letters connotes that the concert is a no-frills rock and roll show which would be a good time. Also, the fact that it is at the top means it is the first thing the viewer sees, reinforcing the concert name in their mind. Moving onto bleed, the distance between images is quite large on the poster and flyer, larger than most other promotional material. This is because there are only four or five key band logos on each in a very large size - being a more niche genre, rock 'n' roll doesn't have all sorts of bands to cram onto posters. It just has the names that everyone recognises. The large logo size and bleed connotes that the bands are going to have a huge sound and give a performance that will last in the memory. Finally, the large amount of empty black space ("white space") on the poster, flyer and T-shirt once again has connotations of a no-nonsense, no-thrills experience. There are no gimmicks here - just good music and good fun. This is what the rock and roll genre is all about, and it is just what a young adult audience would have wanted at that time.
Layout
As with the other packages, the poster and flyer in this Monsters of Rock promotional package are laid out very similarly. The name of the festival is positioned at the top to reinforce it in people's minds, the headline acts' logos are displayed in a large size in the middle section and then date and location information is found at the bottom. This means that the viewer knows where to go and how to get tickets after they have read the poster and become interested.
On the poster, the background is of a very dark, stormy sky (so the colour is almost black), while the text in the foreground is mainly red with spots of yellow. As I mentioned before, this red-and-black colour scheme perfectly suits the rock and roll genre. A border is also seen on the poster - it is fairly thick, and coloured yellow and red. This goes with the colour scheme and frames the dark centre of the poster really well, attracting the viewer's attention to the headline acts. In addition, there is quite a lot of white space on the poster around the artists' logos, creating a minimalistic and striking look.
The design of the flyer is actually very similar to this. Its colour scheme is red and black too - black background, with red text in the foreground. There is also quite a lot of white space and the way that the headline acts are laid out centrally is similar. All of this shows the minimalistic, no-nonsense house style of the Monsters of Rock festivals. But the flyer does differ in the way that there is no yellow on it at all, or any border - this means it looks even more simplistic than the poster. In addition, the Monsters of Rock logo on the flyer is written in a styled, serif font.
Target audience
I think that the target audience for Monsters of Rock festivals, at the time, (80s and 90s) would have been males of ages 18-30, with spending power B and C1. I think this was the target audience because it was a rock and roll festival with all of the headline acts being popular rock bands. This means that the audience would have been aged 18+ because rock and roll is stereotypically a more adult genre, with adult themes in the music. It is also a more male genre of music because it often speaks about sex and alcohol, which are stereotypically male topics. Looking at the poster and flyer, the red and black colours connote energy and rebellion, as well as dark, sinister themes in the festival. This means the audience is probably going to be young adult males, and this is further emphasised with the images of the devil on both poster and flyer. Obviously if these festivals were done today, the audience would be older, but at the time rock and roll was a fairly mainstream genre with a younger audience.
The reason I say that the spending power is B and C1 is because, even though the festival was expensive (the above ticket shows $175 as the amount paid), I don't think upper middle class people of category A would be interested in rock and roll. And even though rock and roll is a more working class genre of music, I think most people with spending power below category C1 would be priced out. So I think mainly categories B and C1 would be going to the festival. This is different to the Guns N' Roses concert which I analysed above, as the concert was much more affordable and therefore lower classes would be able to go.
Regulatory bodies
There is no harmful, offensive or misleading content in this promotional package, because the ASA guidelines say that it is not allowed. There is also no content like this because the material would need to be seen in public places in order to get publicity for the event. There are people of all ages present in public places, so the material needs to be appropriate for everyone.
Themes like alcohol and drugs could have been glorified in the promotional material for Monsters of Rock festivals, because they would definitely be used by people there. But this is not allowed under the ASA's guidelines so the poster would not have been allowed to show it. The lyrics of the songs of rock bands also glorify these themes and ideas a lot, so this also would also not have been allowed to be advertised on posters and flyers.
Things that would need to be copyrighted on this promotional material include the band names and band logos, the "Monsters of Rock" event name and the red-and-black house style. The popular headline acts shown on the poster and flyer would get a lot of royalties for performing at the festival, while the event name and house style need to be copyrighted to prevent fraud.
The purpose of this promotional package for the Monsters of Rock festival is to promote the festival, sell tickets for it and also entertain. I know this because this festival was a coming-together of the biggest rock and roll bands annually, so the event would want to make as much money as possible. The poster and flyer promote the names of the biggest artists at the event, meaning that people would be attracted to go, meaning more tickets would be sold. The T-shirt here provides the entertainment side of the package, because buyers will enjoy wearing it and showing their love for rock and roll.
Format
This promotional package contains a poster, a flyer and a ticket for Monsters of Rock festivals. Similar to the Guns N' Roses package that I analysed earlier, the posters would have been found on walls and in windows around Leicestershire (the area of the event) and the flyers would have been found on lamp posts, but they would not have been found electronically online (because the internet wasn't around when these concerts were done). However, at the time, the promotional material would have made sure that a large amount of people were aware of the concert. In addition, anyone wearing the T-shirt would have promoted the concert for future years wherever they went. All of this publicity, in turn, would have made money for the festival because people would have seen the names of their favourite artists and gone to the show.
Content
The colour scheme denoted for all of the above promotional material is clearly heavy blacks and reds. Also, the "Monsters of Rock" logo is always denoted at the top of the material, and is always done in thick capital letters. In terms of bleed (distance between images), it is quite large, as the different band logos are denoted quite spaced out around the poster and flyer. Finally, there is a lot of white space (or black space, in this case) on poster, flyer and T-shirt, which focuses the viewer's attention on the colour.
Style
The heavy red and black colour scheme of the poster, flyer and T-shirt has connotations of youth, energy, and rebellion. The target audience of young people aged 18-30 at the time would have liked this as they would have wanted to have a good time and escape anything bad in their lives for a while. The logo in thick capital letters connotes that the concert is a no-frills rock and roll show which would be a good time. Also, the fact that it is at the top means it is the first thing the viewer sees, reinforcing the concert name in their mind. Moving onto bleed, the distance between images is quite large on the poster and flyer, larger than most other promotional material. This is because there are only four or five key band logos on each in a very large size - being a more niche genre, rock 'n' roll doesn't have all sorts of bands to cram onto posters. It just has the names that everyone recognises. The large logo size and bleed connotes that the bands are going to have a huge sound and give a performance that will last in the memory. Finally, the large amount of empty black space ("white space") on the poster, flyer and T-shirt once again has connotations of a no-nonsense, no-thrills experience. There are no gimmicks here - just good music and good fun. This is what the rock and roll genre is all about, and it is just what a young adult audience would have wanted at that time.
Layout
As with the other packages, the poster and flyer in this Monsters of Rock promotional package are laid out very similarly. The name of the festival is positioned at the top to reinforce it in people's minds, the headline acts' logos are displayed in a large size in the middle section and then date and location information is found at the bottom. This means that the viewer knows where to go and how to get tickets after they have read the poster and become interested.
On the poster, the background is of a very dark, stormy sky (so the colour is almost black), while the text in the foreground is mainly red with spots of yellow. As I mentioned before, this red-and-black colour scheme perfectly suits the rock and roll genre. A border is also seen on the poster - it is fairly thick, and coloured yellow and red. This goes with the colour scheme and frames the dark centre of the poster really well, attracting the viewer's attention to the headline acts. In addition, there is quite a lot of white space on the poster around the artists' logos, creating a minimalistic and striking look.
The design of the flyer is actually very similar to this. Its colour scheme is red and black too - black background, with red text in the foreground. There is also quite a lot of white space and the way that the headline acts are laid out centrally is similar. All of this shows the minimalistic, no-nonsense house style of the Monsters of Rock festivals. But the flyer does differ in the way that there is no yellow on it at all, or any border - this means it looks even more simplistic than the poster. In addition, the Monsters of Rock logo on the flyer is written in a styled, serif font.
Target audience
I think that the target audience for Monsters of Rock festivals, at the time, (80s and 90s) would have been males of ages 18-30, with spending power B and C1. I think this was the target audience because it was a rock and roll festival with all of the headline acts being popular rock bands. This means that the audience would have been aged 18+ because rock and roll is stereotypically a more adult genre, with adult themes in the music. It is also a more male genre of music because it often speaks about sex and alcohol, which are stereotypically male topics. Looking at the poster and flyer, the red and black colours connote energy and rebellion, as well as dark, sinister themes in the festival. This means the audience is probably going to be young adult males, and this is further emphasised with the images of the devil on both poster and flyer. Obviously if these festivals were done today, the audience would be older, but at the time rock and roll was a fairly mainstream genre with a younger audience.
The reason I say that the spending power is B and C1 is because, even though the festival was expensive (the above ticket shows $175 as the amount paid), I don't think upper middle class people of category A would be interested in rock and roll. And even though rock and roll is a more working class genre of music, I think most people with spending power below category C1 would be priced out. So I think mainly categories B and C1 would be going to the festival. This is different to the Guns N' Roses concert which I analysed above, as the concert was much more affordable and therefore lower classes would be able to go.
Regulatory bodies
There is no harmful, offensive or misleading content in this promotional package, because the ASA guidelines say that it is not allowed. There is also no content like this because the material would need to be seen in public places in order to get publicity for the event. There are people of all ages present in public places, so the material needs to be appropriate for everyone.
Themes like alcohol and drugs could have been glorified in the promotional material for Monsters of Rock festivals, because they would definitely be used by people there. But this is not allowed under the ASA's guidelines so the poster would not have been allowed to show it. The lyrics of the songs of rock bands also glorify these themes and ideas a lot, so this also would also not have been allowed to be advertised on posters and flyers.
Things that would need to be copyrighted on this promotional material include the band names and band logos, the "Monsters of Rock" event name and the red-and-black house style. The popular headline acts shown on the poster and flyer would get a lot of royalties for performing at the festival, while the event name and house style need to be copyrighted to prevent fraud.
Reading Leeds Festival
Poster
Flyer
Wristband
Ticket
Purpose
The purpose of this promotional package for the Leeds Festival is to promote the concert via the poster and flyer, which contain popular band names, and sell tickets through people recognising these names and wanting to go. Also, the wristband has the intention of promotion and entertainment, because the buyer of it will enjoy wearing it, while people seeing it might recognise the "Leeds" branding and check it out for themselves.
Format
In this promotional package for the Leeds Festival is a poster, flyer, wristband and ticket. The posters and flyers would be seen in towns and cities in Yorkshire, stuck to windows, walls and lamp posts. They would be seen online as well, in the form of advertisements and banners on different websites. The poster could also be made larger and used on a billboard, allowing lots of people to see it as they walk and drive past. In addition, wristbands could be seen being worn by fans of the festival, which promotes it further as family and friends of that fan might be encouraged to go. Through all of these promotional methods, the Leeds Festival would get a lot of publicity all over Yorkshire, maximising ticket sales and meaning that the festival gains more long-term fans who would return. These promotional methods can relate to people of all ages too, meaning that every age group would probably be aware of it, one way or another.
Content
Looking at typography, all of the material in this package uses sans-serif typography, meaning that there is no styling at the ends of letters. In terms of colours, this promotional package uses very bright reds and yellows, and almost nothing else. And moving on to leading (space between lines), this differs on both poster and flyer. There isn't much of a gap between individual lines, but there are quite large gaps between different areas of text, meaning that the poster and flyer are clearly separated into blocks. Here, the blocks relate to different dates of the festival.
Style
The connotations of the sans-serif typography are that the festival is powerful and dynamic, which is what a young festival-going audience of ages 16-25 would want - fun and excitement. The bright red and yellow colours used are extremely striking and connote electricity, energy and raw power, once again relating to an energy-filled young audience. These colours also catch the eye easily, meaning that people are more likely to have a look at the poster to find out what it is about. Finally, the large leading between different sections of text help people to easily see which bands are on on which days, so they can plan who they want to go and see and when. This organisation of the poster connotes that the festival, too, is well-organised and is sure to be a success, something which people like to know before going to a mainstream music festival.
Layout
At the top of the poster and flyer, the name of the festival is denoted in a large-size, sans-serif font. This will be the first thing the viewer sees and it will catch their eye, making them look at the rest of the material. The names of the artists performing are seen in the middle sections of both poster and flyer, positioned according to the date they are playing. For each date, the most popular act performing on that day is at the top of the list in larger text than the other names. At the bottom of the flyer, there is information on ticket prices and how to get hold of them, meaning that once the viewer has become interested, they know what to do. This isn't present on the poster for some reason, probably because they had a limited amount of space and needed to fit all of the bands on the poster.
Therefore, the promotional material for the Reading Leeds festival largely follows conventions.
I am now going to look at the poster in more detail. The background colour is a bright yellow, while the text in the foreground is a mix of bright red and black. The red is used at the top for the "Reading Leeds 2016" title and for the brief festival information. The black is used for the band names. This is done so that the name of the festival stands out in red and stays in people's minds. It also contrasts with the yellow of the background, giving connotations of electricity and energy. There are no real borders on this poster, just a couple of lines separating different festival dates. This shows a simplistic approach to get a message across, and this idea is emphasised further by the large amount of white space, allowing the viewer to focus on key information.
Moving on to the flyer now, it is similar to the poster because the 2016 festival will have a house style which is used across all promotional material. The background colour is yellow, while the foreground text colour is red and black, done in the same way as I described for the poster. The only difference is that the dates of the festival are highlighted in red on the flyer, instead of the plain black text of the poster. This makes the dates stand out to viewers so they can easily find out who is on when. There is also less white space on the flyer as there is more information in a slightly smaller space. Finally, there is a subtle border at the top and bottom of the flyer - it contains the right and left pointing arrows which are always seen in promotional material for this event, because they are a part of its house style. This adds style and interest to the flyer.
Target audience
I think the target audience for the Reading Leeds promotional material is ages 16-25, with a slightly male bias. I think the gender ratio is probably 60:40 towards males, mainly because of the acts performing. Artists like Fall Out Boy, Red Hot Chilli Peppers, Disclosure and Imagine Dragons are all-male rock and electronic bands, and therefore would likely have more male fans than female. Since these artists are all headline acts, it would affect the gender of the target audience. However, the rest of the design of the poster is fairly gender-neutral - the red-and-yellow colour scheme doesn't relate to one particular gender, and has connotations of energy and excitement, a theme which both males and females would want at a festival. I think the target age range is 16-25 because of the mainstream nature of the artists - they would have a young fan base who would see them as ideal selves/ideal partners (depending on the gender of the fan). Also, the connotations of energy that come from the colour scheme would best relate to a young adult audience.
The spending power of this audience I think would be ABC1 (upper middle class, middle class and lower middle class). This is because the Reading Leeds festival is expensive to go to - you can see from the ticket in my package that a weekend there costs £202.50. The flyer also states that you can get one day at the festival for £59.50 upwards. Obviously, a fairly large amount of disposable income is required to go to this festival, so only the upper bands of the NRS categories would be able to.
Regulatory bodies
There is no harmful, offensive or misleading content in this promotional package, because the ASA guidelines say that it is not allowed. There is also no content like this because the material would need to be seen in public places in order to get publicity for the event. There are people of all ages present in public places, so the material needs to be appropriate for everyone.
Similarly to the other live event packages I have analysed, alcohol and drugs are things which would definitely be used at the festival by some people. However, they would not be allowed to be shown or glorified on the promotional material because they are not appropriate for all ages. The ASA's rules would be broken if these things were glorified, and the material would not be allowed to be published.
The things that would need to be copyrighted in this promotional package are the band names and band logos. The biggest/most popular acts would get the most amount of royalties for performing. Also, the unique house style of the event including the left and right arrows, the sans-serif font and the striking colour scheme would need to be copyrighted to make sure that other people can't use their design.
Peer Assessment
According to Matthew Milan, I have used all of the key terms necessary (some examples are "house style" and "demographic"). There is one term which I could have used, "design rationale", which means the reasons behind decisions made on a graphic design product. I will use this term in future when talking about my own graphic design products.
The purpose of this promotional package for the Leeds Festival is to promote the concert via the poster and flyer, which contain popular band names, and sell tickets through people recognising these names and wanting to go. Also, the wristband has the intention of promotion and entertainment, because the buyer of it will enjoy wearing it, while people seeing it might recognise the "Leeds" branding and check it out for themselves.
Format
In this promotional package for the Leeds Festival is a poster, flyer, wristband and ticket. The posters and flyers would be seen in towns and cities in Yorkshire, stuck to windows, walls and lamp posts. They would be seen online as well, in the form of advertisements and banners on different websites. The poster could also be made larger and used on a billboard, allowing lots of people to see it as they walk and drive past. In addition, wristbands could be seen being worn by fans of the festival, which promotes it further as family and friends of that fan might be encouraged to go. Through all of these promotional methods, the Leeds Festival would get a lot of publicity all over Yorkshire, maximising ticket sales and meaning that the festival gains more long-term fans who would return. These promotional methods can relate to people of all ages too, meaning that every age group would probably be aware of it, one way or another.
Content
Looking at typography, all of the material in this package uses sans-serif typography, meaning that there is no styling at the ends of letters. In terms of colours, this promotional package uses very bright reds and yellows, and almost nothing else. And moving on to leading (space between lines), this differs on both poster and flyer. There isn't much of a gap between individual lines, but there are quite large gaps between different areas of text, meaning that the poster and flyer are clearly separated into blocks. Here, the blocks relate to different dates of the festival.
Style
The connotations of the sans-serif typography are that the festival is powerful and dynamic, which is what a young festival-going audience of ages 16-25 would want - fun and excitement. The bright red and yellow colours used are extremely striking and connote electricity, energy and raw power, once again relating to an energy-filled young audience. These colours also catch the eye easily, meaning that people are more likely to have a look at the poster to find out what it is about. Finally, the large leading between different sections of text help people to easily see which bands are on on which days, so they can plan who they want to go and see and when. This organisation of the poster connotes that the festival, too, is well-organised and is sure to be a success, something which people like to know before going to a mainstream music festival.
Layout
At the top of the poster and flyer, the name of the festival is denoted in a large-size, sans-serif font. This will be the first thing the viewer sees and it will catch their eye, making them look at the rest of the material. The names of the artists performing are seen in the middle sections of both poster and flyer, positioned according to the date they are playing. For each date, the most popular act performing on that day is at the top of the list in larger text than the other names. At the bottom of the flyer, there is information on ticket prices and how to get hold of them, meaning that once the viewer has become interested, they know what to do. This isn't present on the poster for some reason, probably because they had a limited amount of space and needed to fit all of the bands on the poster.
Therefore, the promotional material for the Reading Leeds festival largely follows conventions.
I am now going to look at the poster in more detail. The background colour is a bright yellow, while the text in the foreground is a mix of bright red and black. The red is used at the top for the "Reading Leeds 2016" title and for the brief festival information. The black is used for the band names. This is done so that the name of the festival stands out in red and stays in people's minds. It also contrasts with the yellow of the background, giving connotations of electricity and energy. There are no real borders on this poster, just a couple of lines separating different festival dates. This shows a simplistic approach to get a message across, and this idea is emphasised further by the large amount of white space, allowing the viewer to focus on key information.
Moving on to the flyer now, it is similar to the poster because the 2016 festival will have a house style which is used across all promotional material. The background colour is yellow, while the foreground text colour is red and black, done in the same way as I described for the poster. The only difference is that the dates of the festival are highlighted in red on the flyer, instead of the plain black text of the poster. This makes the dates stand out to viewers so they can easily find out who is on when. There is also less white space on the flyer as there is more information in a slightly smaller space. Finally, there is a subtle border at the top and bottom of the flyer - it contains the right and left pointing arrows which are always seen in promotional material for this event, because they are a part of its house style. This adds style and interest to the flyer.
Target audience
I think the target audience for the Reading Leeds promotional material is ages 16-25, with a slightly male bias. I think the gender ratio is probably 60:40 towards males, mainly because of the acts performing. Artists like Fall Out Boy, Red Hot Chilli Peppers, Disclosure and Imagine Dragons are all-male rock and electronic bands, and therefore would likely have more male fans than female. Since these artists are all headline acts, it would affect the gender of the target audience. However, the rest of the design of the poster is fairly gender-neutral - the red-and-yellow colour scheme doesn't relate to one particular gender, and has connotations of energy and excitement, a theme which both males and females would want at a festival. I think the target age range is 16-25 because of the mainstream nature of the artists - they would have a young fan base who would see them as ideal selves/ideal partners (depending on the gender of the fan). Also, the connotations of energy that come from the colour scheme would best relate to a young adult audience.
The spending power of this audience I think would be ABC1 (upper middle class, middle class and lower middle class). This is because the Reading Leeds festival is expensive to go to - you can see from the ticket in my package that a weekend there costs £202.50. The flyer also states that you can get one day at the festival for £59.50 upwards. Obviously, a fairly large amount of disposable income is required to go to this festival, so only the upper bands of the NRS categories would be able to.
Regulatory bodies
There is no harmful, offensive or misleading content in this promotional package, because the ASA guidelines say that it is not allowed. There is also no content like this because the material would need to be seen in public places in order to get publicity for the event. There are people of all ages present in public places, so the material needs to be appropriate for everyone.
Similarly to the other live event packages I have analysed, alcohol and drugs are things which would definitely be used at the festival by some people. However, they would not be allowed to be shown or glorified on the promotional material because they are not appropriate for all ages. The ASA's rules would be broken if these things were glorified, and the material would not be allowed to be published.
The things that would need to be copyrighted in this promotional package are the band names and band logos. The biggest/most popular acts would get the most amount of royalties for performing. Also, the unique house style of the event including the left and right arrows, the sans-serif font and the striking colour scheme would need to be copyrighted to make sure that other people can't use their design.
Peer Assessment
According to Matthew Milan, I have used all of the key terms necessary (some examples are "house style" and "demographic"). There is one term which I could have used, "design rationale", which means the reasons behind decisions made on a graphic design product. I will use this term in future when talking about my own graphic design products.
LO1: Examples of Graphic Design Campaigns
Promotional campaigns I have seen recently:
-Oasis
-Euro 2016
-Macmillan Cancer Support
-Oasis
-Euro 2016
-Macmillan Cancer Support
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